Logos are all around us. They serve as reminders of your company, products, or your services. They're the front line representation of your branding. No wonder that logo design features so prominently in our lives. The demand for a top-class logo has never been greater.

Here are the basic principles of logo design:

A logo must be simple.
An effective logo allows for uncomplicated recognition.

A logo must be memorable.
An effective logo should be unique but not ostentatious.

A logo must be enduring.
An effective logo should be 'future proof', meaning that it should still be effective years into the future.

A logo must be versatile.
An effective logo should be able to work across a variety of print mediums and marketing applications.

A logo must convey a message.
An effective logo should presents a visual representation of your company's soul.